The Application, Reelshort, is experiencing a huge success thanks to a simple concept: Vertical films cut in full amounts of short videos and doubtful but devilish efficient scripts. Discovery.
50 million downloads in the Play store and film names that announce color. Exciting Money, weapons and merry christmas;; stunning Virgin and billionaire ;; or Poignant After cancer, turning into Badass . It is a fascinating experience to dive into the reel. This application (which also exists in the form of a website) is the PLOD platform and like any streaming service you will find a lot of movies. However, there are some interesting peculiarities that need to be dissected.
Reelshort: Vertical, short and addictive videos
- All films are filmed and broadcast in vertical format, fashion from tiktoku to adapt to smartphones.
- Each content is cut into several extracts for about one minute.
- This system is the core of the economic model of the platform: after a few monitored videos you have to pay or watch ads to follow the following extract.
- Despite a very dubious acting game, the content will attract its audience thanks Cliffhangersand skillfully organized twists.
Heir to the soap opera
At a time when social networks are doing everything for user capacity monopolization, Reelshort seems to have found a vein that is not unnoticed. Arte In particular, he leaned The underside of the pictures .
In the Delphine Chedaleux program, a historian specializing in popular and media cultures, he explains in particular that films and series Reelshort are among other things in the series Soap opera (Literally Opera-Savon in French).
It reminds of this term, this term refers to soap operas first broadcast on the radio and then on television, and specifically focus the household time in the household to broadcast, between two episodes, ads (often for housekeepers). This is called Soap opera Precisely because the longest series in this category was produced by Procter & Gamble, whose flag product was soap.
The Soap opera In the age of 50 he managed to go from the radio to television. .
Our experience with the reel
However, the recipe for conquering the content has not changed much. I personally watched the film out of curiosity You burned the technique of genius Cut into 59 parts. We follow the adventures of Erika Martin, computer engineering and artificial intelligence specialists in a large company in the Sillicon Valley.
After spending the night to save his business, Dorsey Tech, from a big cyber attack, was surprised early in the morning of sleeping William, the son of the big boss who travels.
William does not know that Erik Martin plays a key role in society and refuses it on the spot by accusing him to be lazy. At the same time, an antagonist named Eric (with C) Martin uses homonymy his name to cred the main character. Fortunately, Erik (S K), the real genius of technology, is immediately hired by a competing company.
Erika’s input Martin into the stage
Erika’s input Martin into the stage
Among the constant misunderstandings and the brass love triangles, the film shows us how our hero will avenge his former business by introducing his talents into the service of a competitor.
Constant trailer
Briefly drama As they say. FROM dramain abundance. So much that my colleague Arnaud told the sentence that I find it very fair to me. ” Looks like we look at a constant trailer ».
Despite the fact that the actor is playing too exaggerated, the effects very much cheapMusic that produces boxes and dubious modifications, You burned the technique of geniuswill succeed in compliance with voltage.
Every end of the episode tickles this false uninteresting curiosity. Something at the bottom of the brain wants to know how and when Erika manages to show William’s immense mistake. We want to see how the villains of the film are sanctioned for their actions. And then I have to admit that I laughed well to the very nanar aspect of the film. A special mention of the scene, where against the attack of 300 harmful hackers with large doses of moving green characters on the screen without any sense. Of course very realistic!
I will not repeat the experience, but I fully understand how a person who just wants to decompress without thinking too much can be captured in such a content, for example, during the subway. Especially since Reelshort thinks of the integration of subtitles, so you don’t even have to make a sound. It is one of the recipes for the success of a large number of videos on tiktoku.
And I also found reelshort through advertising on tiktoku. What a better place to focus on people who like vertical content?
The format that is stored?
Reelshort asks interesting questions. Does this kind of format and economic model present the future of films and series? It is obviously too early to make a decision.
However, it will be interesting to find out what impact Reelshort on the audiovisual industry could be successful. On Tiktoku we can see that it blooms on a number of leaf fictions, many of which have much better artistic quality than a reel – although it is just my personal opinion. In addition, platforms such as Netflix or Disney+ have already expressed their interest in this video format.
Many people inevitably crouch, both before the quality of films on Reelshort, but also before the popularization of vertical format. I will no longer comment on the first point, but for the second it is at least interesting to observe the development of our methods of use and consumption.
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